1. Get Lost in the Lavender Fields of Valensole

You know the photos—endless rows of purple under a crisp blue sky. But nothing prepares you for the scent. Visit the fields of Valensole or the Luberon in June or July, when the lavender is in full bloom. Go early, while the air is still cool and the morning smells of dew and flowers.

Tip: Bring a picnic basket filled with Provençal goodies and find a shady spot under an almond tree.

 

2. Step Back in Time in Avignon

Walk through the ancient city walls of Avignon and you’re stepping into another era. Explore the Palais des Papes, the largest Gothic palace in the world, and stroll the famous Pont d’Avignon. End your day with a glass of local wine on a terrace overlooking the Rhône.

 

3. Rosé Tasting Among the Vines

Provence is rosé. Visit a winery in the Côtes de Provence—like Château La Coste or Domaine Tempier—where design, art, and wine come together beautifully. Take a guided tour through the vines, sample straight from the barrel, and take a few bottles home for sunset sipping.

Our favorite: a dry, mineral rosé served at golden hour with tapenade and fresh bread.

 

4. Wander Through the Stone-Lined Streets of Gordes

Gordes is a real-life postcard. Perched on a hilltop, with white-stone houses, winding alleyways, artisan boutiques, and views that make you go quiet. Grab a table at the village square and watch Provençal life unfold around you.

 

5. Adventure in the Gorges du Verdon

For the nature lover and thrill seeker: the Gorges du Verdon, also known as the Grand Canyon of Europe. Rent a kayak, hike the cliffs, or take a refreshing dip in the turquoise water. Wild and dramatic, with that distinct Provençal charm.

 

6. Market-Hopping in Aix-en-Provence

Fresh figs, lavender soap, local honey, handmade ceramics... The markets in Aix are heaven for foodies and design lovers alike. Gather ingredients for a laid-back lunch in your holiday home or hunt for artisan treasures to take back home.

Don’t miss: the Saturday market around Place Richelme.

 

7. Slow Wellness in Digne-les-Bains

Need a reset? Digne-les-Bains is a lesser-known gem with thermal baths, clay treatments, and a laid-back, natural vibe. Perfect for unwinding after days of wandering or wine tasting.

 

8. Cycle Up the Iconic Mont Ventoux

For sporty souls (or anyone looking for a good story at dinner): conquer Mont Ventoux by bike. This iconic climb is a favorite among cyclists, but even halfway up, the views make the effort worthwhile.

 

9. Follow Van Gogh’s Footsteps in Arles

Arles is everything you hope for in a Southern French town: Roman ruins, colorful façades, sun-soaked squares, and a distinctly artistic soul. Walk in Van Gogh’s footsteps and visit LUMA Arles—a design and cultural hub in a spectacular contemporary building.

 

10. Hike Through the Natural Beauty of Les Alpilles

The Alpilles Natural Park is a dream of rolling hills, pine forests, vineyards, and postcard-perfect villages like Les Baux-de-Provence and Maussane. Bring a picnic, follow a scenic trail, and end your walk with a glass of local wine in a sleepy village café.

 

And finally…

Provence isn’t just a destination. It’s a rhythm, a scent, a feeling. From golden hours and lavender markets to mountaintop views and slow lunches under the trees—life here just feels softer, slower, better.

Curious where to stay while exploring Provence? Discover our handpicked collection of holiday homes and boutique hotels, where design, comfort, and experience come beautifully together.